Kumar is a software engineer who lives in a joint family. All of the marriages in his family have been love marriages for generations. He, however, swears off girls and love because of bad experiences in his childhood and teenage years. One day, he falls in love with Sanjana, a new employee in his office. Unable to convey his feelings, he seeks the help of Mokia (Premji in Telugu), a man who earns a living by helping men impress their lovers. Mokia teaches him to be more assertive and flirtatious. He makes Kumar spread the rumour that Sanjana is seeing her boss, George. As a result, Sanjana stops spending time with George. George then asks her to be his girlfriend, coincidentally when Kumar was planning to confess his love for Sanjana. She accepts, leaving Kumar heartbroken. Mokia then intervenes and breaks up George and Sanjana. Sanjana and Kumar finally get together but Mokia tries to break them apart after he finds out it's his sister he has been helping Kumar with. Then, Kumar admits to Sanjana that he manipulated her feelings but then seeks her forgiveness. Then they get back together, with the acceptance of Mokia who sees Kumar's true love for Sanjana.